Wednesday, July 29, 2009

It's Better When It's French

Those of you who have lived with me know how much I appreciate funny commercials. I crack up pretty easily at commercials, in fact. In France they only show commercials between the programs which is really nice as you don't actually waste so much time watching commercials. But alas, without a DVR in this country, I find myself watching lots of commercials again, hence the appreciation for funny ones. Lately Hardees has some racy commercials which I do not endorse for the whole family, but I have to admit, there are a couple of pretty funny ones. I think the most recent one is especially funny as it addresses the American opinion of France and the French. It seems to me that many Americans consider it very romantic to go to or live in France. It is humorous to me that not only do the adjectives "European" and "French" sell luxury items in America, they sell hamburgers as well! The commercial features several English nouns which exist alone and also exist with the prefix "French" forming a new proper name in English (ex. french toast, french maid, french kiss). The new nouns that are formed when the word "French" is added, along with the accent of the person narrating the commercial, seem to show that Americans think that the word "French" is a synonym for sexy and, I guess, sexy sells. The slogan of this ad for the Hardee's "French Dip" is "It's better when it's French". You'll need to pause the music first and then click on the Hardee's link above to see the recent commercials. The first two crack me up. Hope you enjoy.

1 comment:

RHB said...

ok, really? no one thinks the Hardees commercials are hilarious besides me? you have to admit the biscuit holes commercial is funny although definitely in bad taste.